lightningdb + marketing   119

Secret Hacker Bookshelf
great list of books on programming, marketing, startups
books  startup  programming  marketing 
october 2010 by lightningdb
Tom Williams: Hired by Apple at 14. His full story. | Derek Sivers
Recognize that by being useful and good to others, you will eventually build a very strong team of supporters. They’ll lift you up to new heights and protect you. If you falter they will be there to bring you back up and support you.
apple  inspiration  marketing  life  entrepreneur  startup  advice 
july 2009 by lightningdb
BOOKS: 'Spent: Sex, Evolution, and Consumer Behavior' - Washington Times
Mr. Miller endorses mass media and most of the fruits of marketing and globalization. He makes the extravagant claim that "American and French revolutions brought the marketing concept to politics long before it gained a toehold in business." He writes that "marketing zealots might even take the view that the marketing revolution renders most of Marx irrelevant: What meaning could 'alienation' and 'exploitation' have when businesses work so hard to fulfill our desires as consumers?"

The conclusions of "Spent" are mostly sensible, but they aren't radical. Mr. Miller occasionally says, Wait a minute. Let's think this through. He believes that because of evolutionary adaptations, we are a little too hard-wired to buy goods and services that advertise our sexual fitness, often needlessly: Bling really can be overdone. Children especially are vulnerable to the lures of marketing and their parents should do a better job of reining them in.
marketing  economics 
june 2009 by lightningdb
Ambiguity & Truth - Milton Glaser
Politicians and businessmen have re-discovered the power of Lenin’s old idea that a lie repeated often enough, becomes the truth. This dark assumption throws a pall over America as well as the entire world and endangers democracy itself. When people believe that their government systemically lies to them they become cynical. Cynicism breeds apathy and a sense of powerlessness that causes people to withdraw from public life.
marketing  quotes  politics  design  essays 
june 2009 by lightningdb
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