Forrester's Social Technographics data classifies consumers into seven overlapping levels of social technology participation. Based on our proprietary Consumer Technographics survey data, we can share with you how social participation varies among your consumers globally and help you plan a targeted social technology strategy. Use this tool to get a high-level snapshot of the social technology behaviors of consumers.

he internet is consuming ever more of our waking moments, not to mention ever more ad spending, but that doesn't mean that traditional media is the loser. At least not when "traditional media" means TV.

According to the latest research from eMarketer, advertisers are spending more than ever on the broadcast networks and cable, around $60.5 billion on commercial time this year, making TV the richest media segment, with 39.1% of all ad spending, up from 38.6% in 2010. The research firm attributes the share growth to the "recovering economy," but also found the industry is expanding at the expense of other media, specifically newspapers and magazines, and to some degree the internet.