Consumers increasingly demand a newfound control over their media experiences because the technology and media industries are obliging them. Digital formats now allow readers to interact with and navigate through magazine content. On one hand, publishers are able to retain the design fidelity of a print magazine and add the interactivity dimension that captivates reader attention and creates a more engaging experience. On the other
hand, advertisers can enhance the engagement of their advertisements because of this digital solution. However, many questions that have not been addressed remain whether ads featured in a digital magazine can engage readers more and elicit greater message effects.

This is a fun advertising site that has both linear and non-linear navigation systems and a fun pencil to play with too!

The purpose of this research was to examine the effects of a political candidate’s blog—a form of eWOM (electronic Word-of-Mouth)—on attitudes toward the website, attitudes toward the political candidate, and intentions to vote. The results showed t