Did you ever have that one friend that was always late to every party, but then when that friend finally arrived the party would change completely for the better? Google is that friend, and the party is display advertising.
At yesterday’s IAB advertising conference, Google executives spent some time talking candidly about where they think display advertising is headed. And it might be worth listening to their thoughts. Even though they came late to the display ad game, they’re still one of the foremost experts on advertising online.


Source: The Future of Display Advertising Is Interactive, Social & Customizable http://www.reelseo.com/google-future-display/#ixzz1Zp3cxadB
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Graphic of current display advertising landscape for interactive advertising.

Advertising budgets decreased during the second quarter of 2011, according to a survey of ad agency executives released Wednesday by Strata, the big media-buying processing firm owned by Comcast. The survey, which is the most recent in a quarterly series conducted by Strata, signals a reversal from the first quarter of the year, when a majority of agency executives responding said their ad budgets were increasing. Strata claims to process about $50 billion worth of media transactions for agencies each year.

Interestingly, Google+ demonstrated strong intent coming out of the gate, with 27% of agency executives stating that they plan to utilize it in their client's campaigns.

Over the last two years, publishers have designated more and more of their inventory for the ad networks, with as much as 30% of inventory being pushed through them in 2007 (an increase from 5% in 2006) and likely much higher in 2008 (publishers like ESPN are the exception, as they no longer sell their inventory to networks). As more inventory goes into ad networks, buyers know they can push harder on prices, driving them downward.

Look at speaker sites for this conference.

Link to the book on how to use Google Chrome - new browser from Google.

An article on the growth of RSS advertising and the technical limits it presents for delivering interactive advertising. Good numbers on market penetration at the global level.

An interesting article on a new form of advertising via RSS feeds.

A short list of interactive advertising resources, mainly geared towards why to use interactive advertising.

An article about planning for interactive ad placement.

The interactive advertising bureau's standards and guidelines for online ads.

A brief article on the past 10 years on online advertising techniques.

Advertising site that links podcasters with advertisers.

Advertising blog that has a good showing of open ads and links to media content.

An advertising research blog from the folks at Michigan State.