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lbrightphd + consumer_behavior   12

Super Bowl XLIV (44) 2010 Best Ads/Commercials
advertising  consumer_behavior  superbowl 
february 2010 by lbrightphd
Traditional Media Not Dead Yet for Marketing, Study Says - TV Decoder - Media
advertising  consumer_behavior  business  web  interactive  media_effects  dissertation 
june 2008 by lbrightphd
Most Online Advertising Still Doesn't Start Conversations
utadv304  advertising  consumer_behavior  interactive  branding 
march 2008 by lbrightphd
JIAD Spring 2008 Daugherty, Eastin, and Bright
advertising  interactive  consumer_behavior  user-generated-content 
march 2008 by lbrightphd
Google Completes Merger of DoubleClick
utadv304  advertising  consumer_behavior  search_marketing  interactive 
march 2008 by lbrightphd
Communication & Cognition
Website for Sam Bradley at Texas Tech University.
advertising  teaching  media_effects  media-lab  consumer_behavior 
november 2007 by lbrightphd
JIAD Fall 2000 Rodgers & Thorson
advertising  theories  consumer_behavior  comps 
july 2007 by lbrightphd
JIAD Spring 2001 Lombard & Snyder-Duch
advertising  comps  consumer_behavior  theories  telepresence 
july 2007 by lbrightphd
JIAD Fall 2002 Choi & Rifon
advertising  consumer_behavior  comps  interactivity  dissertation 
july 2007 by lbrightphd
JIAD Spring 2003 Patwardhan & Yang
advertising  comps  consumer_behavior  theories 
july 2007 by lbrightphd
Advertising Age - CMO Strategy - Behavior Defines Consumers
Relate this to the study of behavior via usability testing.
research  advertising  usability  consumer_behavior  comps 
july 2007 by lbrightphd
Online Sales Lose Steam as Buyers Grow Web-Weary - New York Times
ecommerce  usability  consumer_behavior 
june 2007 by lbrightphd

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