lbrightphd + comps 30
JSTOR: The Public Opinion Quarterly: Vol. 30, No. 4 (Winter, 1966-1967), pp. 583-596
july 2007 by lbrightphd
Krugman article on involvement in advertising messaging.
involvement
advertising
comps
july 2007 by lbrightphd
Advertising Age - CMO Strategy - Behavior Defines Consumers
july 2007 by lbrightphd
Relate this to the study of behavior via usability testing.
research
advertising
usability
consumer_behavior
comps
july 2007 by lbrightphd
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