lbrightphd + advertising 378
The Era of the Connected Consumer by Claus Enevoldsen on Prezi
6 days ago by lbrightphd
Presentation to look at for class next semester
advertising
jour41003
branding
6 days ago by lbrightphd
The Brands With the Top Relationship Quality on Facebook | Digital - Advertising Age
january 2012 by lbrightphd
In Fathom Analytics' new Relationship Quality Index, the top-rated brands on Facebook tend to be the ones with the most likes. YouTube (48 million likes), MTV (29 million), Coca-Cola (36 million), Starbucks (26 million) and Disney (29 million) make up the top five. But because of other factors, such as engagement and emotion, those brands don't fall in precise order of fan counts.
facebook
brand-profile
branding
advertising
january 2012 by lbrightphd
inessential.com: Brands, Facebook, and You
january 2012 by lbrightphd
What most users don’t know is that the new features being introduced are all centered around increasing the value of Facebook to advertisers, to the point where Facebook representatives have been selling the idea that Timeline is actually about re-conceptualizing users around their consumer preferences, or as they put it, “brands are now an essential part of people’s identities.”
facebook
facebook-paper
advertising
brand-profile
january 2012 by lbrightphd
The Future of Display Advertising Is Interactive, Social & Customizable
october 2011 by lbrightphd
Did you ever have that one friend that was always late to every party, but then when that friend finally arrived the party would change completely for the better? Google is that friend, and the party is display advertising.
At yesterday’s IAB advertising conference, Google executives spent some time talking candidly about where they think display advertising is headed. And it might be worth listening to their thoughts. Even though they came late to the display ad game, they’re still one of the foremost experts on advertising online.
Source: The Future of Display Advertising Is Interactive, Social & Customizable http://www.reelseo.com/google-future-display/#ixzz1Zp3cxadB
©2008-2011 ReelSEO.com Online Video Guide
advertising
interactive
display-ads
google
videos
At yesterday’s IAB advertising conference, Google executives spent some time talking candidly about where they think display advertising is headed. And it might be worth listening to their thoughts. Even though they came late to the display ad game, they’re still one of the foremost experts on advertising online.
Source: The Future of Display Advertising Is Interactive, Social & Customizable http://www.reelseo.com/google-future-display/#ixzz1Zp3cxadB
©2008-2011 ReelSEO.com Online Video Guide
october 2011 by lbrightphd
Twitter Ad Revenue to Reach $139.5M in 2011: Report | Digital - Advertising Age
september 2011 by lbrightphd
EMarketer is projecting that Twitter's global ad revenue will reach $139.5 million in 2011, up 210% from $45 million in 2010, the first full year the company sold advertising. Ad revenues are forecasted to reach $260 million in 2012 and $400 million in 2013.
advertising
socialmedia
twitter
nicole-thesis
september 2011 by lbrightphd
Forrester: Empowered Research Tool for Technographics
september 2011 by lbrightphd
Forrester's Social Technographics data classifies consumers into seven overlapping levels of social technology participation. Based on our proprietary Consumer Technographics survey data, we can share with you how social participation varies among your consumers globally and help you plan a targeted social technology strategy. Use this tool to get a high-level snapshot of the social technology behaviors of consumers.
demographics
marketing
socialmedia
tools
advertising
media-planning
september 2011 by lbrightphd
Twitter to Show Ads from Companies You Don’t Follow - DesignTAXI.com
september 2011 by lbrightphd
Twitter is readying a new ad product that will for the first time serve up ads to users from company accounts they don’t already follow.
These ads will appear on a user’s timeline; where previously users had to follow, say, @Starbucks to see a Starbucks ad, this new plan will mean users who don’t follow the coffee chain might see an ad for a new sugary drink.
twitter
socialmedia
advertising
These ads will appear on a user’s timeline; where previously users had to follow, say, @Starbucks to see a Starbucks ad, this new plan will mean users who don’t follow the coffee chain might see an ad for a new sugary drink.
september 2011 by lbrightphd
The Ad Contrarian: Advertising And The Future Of Apple
august 2011 by lbrightphd
Advertising will be an early indicator of whether people without vision and taste are moving in at Apple. It will be interesting to watch.
advertising
apple
marketing
august 2011 by lbrightphd
Watch Online | The Persuaders | FRONTLINE | PBS
august 2011 by lbrightphd
Americans are swimming in a sea of messages.
Each year, legions of ad people, copywriters, market researchers, pollsters, consultants, and even linguists—most of whom work for one of six giant companies—spend billions of dollars and millions of man-hours trying to determine how to persuade consumers what to buy, whom to trust, and what to think. Increasingly, these techniques are migrating to the high-stakes arena of politics, shaping policy and influencing how Americans choose their leaders.
videos
persuasion
advertising
Each year, legions of ad people, copywriters, market researchers, pollsters, consultants, and even linguists—most of whom work for one of six giant companies—spend billions of dollars and millions of man-hours trying to determine how to persuade consumers what to buy, whom to trust, and what to think. Increasingly, these techniques are migrating to the high-stakes arena of politics, shaping policy and influencing how Americans choose their leaders.
august 2011 by lbrightphd
Display Advertising Technology Landscape
august 2011 by lbrightphd
Graphic of current display advertising landscape for interactive advertising.
advertising
digital
interactive
august 2011 by lbrightphd
Facebook Launches First Agency-Designed Ad Unit | Digital - Advertising Age
july 2011 by lbrightphd
For the first time, an agency-designed ad unit goes live on Facebook today. The unit -- called Comments -- is the result of an AdExpo Facebook held last year, where it gathered agencies and challenged them to create a new way for Facebook users to engage with brands. The comments from users and their friends have the ability to become a corresponding sponsored stories. Out of the 100 ideas submitted, Leo Burnett, Chicago's was selected. The move is part of Facebook's initiative to work closer with advertising agencies and creatives.
facebook-paper
advertising
standards
socialmedia
july 2011 by lbrightphd
Facebook: The Company Is Number One In Display Advertising This Year
july 2011 by lbrightphd
Facebook is the number one seller of display advertising in the US according to research by eMarketer. It's expected to generate $2.19 billion in US display advertising revenue this year.
facebook-paper
advertising
july 2011 by lbrightphd
MediaPost Publications Facebook Pages Get Personal By Klout 06/23/2011
july 2011 by lbrightphd
Klout has tapped Involver's marketing platform to bring its social influence measurement tools to Facebook. The deal, announced Wednesday, will provide brands with a new way to engage with influential fans and reward consumers based on their influence.
An agency or brand can create a custom experience using Klout scores to unlock the ability to uniquely target connected influencers. Facebook has been largely devoid of the ability to filter how brands focus their attention, so this integration marks the first time brands can engage with their fans on Facebook using Klout's scoring system, according to the companies.
facebook-paper
socialmedia
facebook
advertising
An agency or brand can create a custom experience using Klout scores to unlock the ability to uniquely target connected influencers. Facebook has been largely devoid of the ability to filter how brands focus their attention, so this integration marks the first time brands can engage with their fans on Facebook using Klout's scoring system, according to the companies.
july 2011 by lbrightphd
MediaPost Publications Agency Execs: Ad Budgets Slide In Q2, Digital Continues To Rise 07/28/2011
july 2011 by lbrightphd
Advertising budgets decreased during the second quarter of 2011, according to a survey of ad agency executives released Wednesday by Strata, the big media-buying processing firm owned by Comcast. The survey, which is the most recent in a quarterly series conducted by Strata, signals a reversal from the first quarter of the year, when a majority of agency executives responding said their ad budgets were increasing. Strata claims to process about $50 billion worth of media transactions for agencies each year.
Interestingly, Google+ demonstrated strong intent coming out of the gate, with 27% of agency executives stating that they plan to utilize it in their client's campaigns.
advertising
interactive
google+
paper-with-catherine
Interestingly, Google+ demonstrated strong intent coming out of the gate, with 27% of agency executives stating that they plan to utilize it in their client's campaigns.
july 2011 by lbrightphd
IAB - Guidelines, Standards & Best Practices
july 2011 by lbrightphd
The IAB addresses major issues in supply chain, measurement and simplifying the processes associated with buying, planning and creating interactive media.
advertising
standards
interactive-advertising-bureau
july 2011 by lbrightphd
Daring Fireball Linked List: Bloomberg: Apple Cutting iAd Rates
july 2011 by lbrightphd
Apple Inc.’s iAd mobile-advertising business has cut rates by as much as 70 percent as some marquee clients are using rival services, two people with knowledge of the matter said, signaling the company is struggling to parlay its technology leadership into success in the ad industry.
advertising
apple
business
daringfireball
july 2011 by lbrightphd
YouTube - 森の木琴
april 2011 by lbrightphd
New phone ad featuring wooden ball moving through instruments in the forest.
advertising
music
zen
april 2011 by lbrightphd
Among Media, TV Is Still on Top | MediaWorks - Advertising Age
march 2011 by lbrightphd
he internet is consuming ever more of our waking moments, not to mention ever more ad spending, but that doesn't mean that traditional media is the loser. At least not when "traditional media" means TV.
According to the latest research from eMarketer, advertisers are spending more than ever on the broadcast networks and cable, around $60.5 billion on commercial time this year, making TV the richest media segment, with 39.1% of all ad spending, up from 38.6% in 2010. The research firm attributes the share growth to the "recovering economy," but also found the industry is expanding at the expense of other media, specifically newspapers and magazines, and to some degree the internet.
advertising
media-planning
media-costs
According to the latest research from eMarketer, advertisers are spending more than ever on the broadcast networks and cable, around $60.5 billion on commercial time this year, making TV the richest media segment, with 39.1% of all ad spending, up from 38.6% in 2010. The research firm attributes the share growth to the "recovering economy," but also found the industry is expanding at the expense of other media, specifically newspapers and magazines, and to some degree the internet.
march 2011 by lbrightphd
What Consumers Want From Brands Online | Digital - Advertising Age
march 2011 by lbrightphd
Nearly three-quarters of Facebook users have "liked" at least one brand on the platform and more than a third of users have liked six or more
facebook-paper
facebook
advertising
socialmedia
march 2011 by lbrightphd
Digital Ad Engagement: Perceived Interactivity as a Driver of Advertising Effectiveness
february 2011 by lbrightphd
Consumers increasingly demand a newfound control over their media experiences because the technology and media industries are obliging them. Digital formats now allow readers to interact with and navigate through magazine content. On one hand, publishers are able to retain the design fidelity of a print magazine and add the interactivity dimension that captivates reader attention and creates a more engaging experience. On the other
hand, advertisers can enhance the engagement of their advertisements because of this digital solution. However, many questions that have not been addressed remain whether ads featured in a digital magazine can engage readers more and elicit greater message effects.
interactivity
advertising
engagement
hand, advertisers can enhance the engagement of their advertisements because of this digital solution. However, many questions that have not been addressed remain whether ads featured in a digital magazine can engage readers more and elicit greater message effects.
february 2011 by lbrightphd
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