lbrightphd + academic-publications   8

Academy of Marketing Science
The following ranking is a component of a comprehensive three-sample study published in the Journal of Marketing Education (Spring 1997). The objective of the study was to rank marketing journals based on their importance in disseminating scholarly marketing knowledge. Two indices were used to rank the journals: (1) importance/prestige index and (2) popularity/familiarity index. To be included on the ranking list, a journal had to be ranked by at least 5% of the number of respondents that ranked the top journal in the field. A stratified sample of 1,000 marketing academicians at the assistant, associate, and full professor levels was used to compile the rankings. In addition, two samples of 500 academicians each were used to validate the initial results using different ranking methods. The complete study includes rankings pertaining to the overall sample and also segmented samples (i.e., doctoral, non-doctoral, AACSB accredited, and non-AACSB accredited institutions). Please look for the complete study in the Spring 1997 issue of the Journal of Marketing Education. The complete reference of the article is:
Hult, G. Tomas M., William T. Neese, and R. Edward Bashaw (1997), "Faculty Perceptions of Marketing Journals," Journal of Marketing Education, 19 (1), 37-52.
research  journal  academic-publications 
july 2011 by lbrightphd
Personality and Social Psychology Review
Personality and Social Psychology Review is devoted to publishing original theoretical papers and conceptual review articles in personality and social psychology. PSPR is intended as a forum for conceptual pieces that initiate new lines of research and theory or provide a coherent framework for existing theory and programs of research. The journal emphasizes theory-based reviews of empirical contributions to a substantive area of research and offers integrative theoretical formulations concerning work in a given area of personality and/or social psychology. The journal does not publish methodological papers or methodological critiques unless they make a direct and substantial contribution to theory. Suitable topics for submission include, but are not limited to, attitudes and social cognition, personality development, personality assessment, interpersonal processes, group behavior, and intergroup relations. Occasionally PSPR publishes other pieces of particular interest to members of the Society, such as special topical issues, selected symposia, and invited addresses. All papers are reviewed with respect to their scholarly merit.
journal  academic-publications 
july 2011 by lbrightphd
Cyberpsychology: Journal of Psychosocial Research on Cyberspace
Articles should focus on social science related to cyberspace. The journal is inter-disciplinary. We publish work by scientists emphasizing psychology, media studies, sociology, political science, nursing and also other disciplines with relevance to psychosocial aspects of cyberspace. We accept the first of all original research articles as well as theoretical studies and research meta-analyses. All articles will be reviewed by editors and at least one reviewer. The author and reviewers are anonymous to each other. The reviewers will fill the standardised review form which will be forwarded to authors along with the editor's decision.
journal  academic-publications 
july 2011 by lbrightphd
Journal of Interactive Advertising
The Journal of Interactive Advertising (JIAD) is a refereed online publication designed to promote our understanding of interactive advertising, marketing, and communication in a networked world.

Its goals are to put into practice the concepts of interactivity in our academic discourse; to emphasize that interactivity is an idea that is changing all aspects of advertising and marketing; and to provide a forum to address the enormous challenges and complexity of the interactive technology to better integrate it into the social fabric. The uniqueness of JIAD lies in its content that advances the theory of interactivity in advertising, marketing and communication and its format that takes advantage of the interactivity it purports to cover in its content.
advertising  journal  academic-publications 
july 2006 by lbrightphd

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