"The discovery process is remarkably social, and the social interactions come in amazingly diverse forms....People who think the Web is killing off serendipity are not using it correctly."

A good usability professional must identify high-priority problems and make appropriate recommendations. But a good designer must also be able to design well in the first place. This is one area in which usability testing has the power to hone designers’ instincts without the cost of formal testing on every project. from a list apart.

with the right tools, and developed in a structured environment, ideas can be realized to their full potential.

from boxes and arrows.

differences between professional and amateur.