kvnglbrtsn + fold   9

Scrolling and Attention
Web users spend 80% of their time looking at information above the page fold. Although users do scroll, they allocate only 20% of their attention below the fold. from Jakob Nielsen's Alertbox.
fold  design  research  usability  ux  ui 
march 2010 by kvnglbrtsn
The myth of the page fold: evidence from user testing
"Over the last 6 years we’ve watched over 800 user testing sessions between us and on only 3 occasions have we seen the page fold as a barrier to users getting to the content they want."
fold  webdesign  layout 
november 2009 by kvnglbrtsn
Utilizing the Cut-off Look to Encourage Users To Scroll » UIE Brain Sparks
"Basically, users have no trouble scrolling, as long as the page is designed to accommodate it."
fold  layout  interface 
september 2009 by kvnglbrtsn
Changes in Web Usability Since 1994
"In more recent studies, we have seen that most users scroll when they visit a long home page or a long navigation screen."
fold  layout  behavior 
september 2009 by kvnglbrtsn
Unfolding the Fold
"Nowadays, scrolling has become a natural practice in surfing the web. Scrolling is also associated with web 2.0 design because big, clear text and “spacious”, “clean” content implies longer web pages."
fold  layout 
september 2009 by kvnglbrtsn
Evolving Design Standards: The Fold
"'Holding on to this disbelief – this myth that users won’t scroll to see anything below the fold – is doing everyone a great disservice, most of all our users.'"
fold  layout 
september 2009 by kvnglbrtsn
Blasting the Myth of the Fold - Boxes and Arrows: The design behind the design
"Stop worrying about the fold. Don’t throw your best practices out the window, but stop cramming stuff above a certain pixel point. You’re not helping anyone. Open up your designs and give your users some visual breathing room. If your content is compelling enough your users will read it to the end."
fold  layout  interface 
september 2009 by kvnglbrtsn

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