"The Dusseldorf-based DJ, Moguai. aka Andre Tegeler, never expected to become a pop producer, but now finds himself working with groups such as Girls Aloud and Sugababes."

"Like Phil Spector or Joe Meek but minus the lurid private life, Higgins is constantly trying to innovate. "To me, pop music is maths.""

"You used to be able to make a fantastic living out of just making records, but that’s not the case any more. We become partners with an artist in their brand, because our songs fuel a sizeable income for them, from modelling to sponsorship deals to private gigs in Russia."