‎"The platforms of social media are built around weak ties....There is strength in weak ties....Our acquaintances—not our friends—are our greatest source of new ideas and information [as evidenced by my forwarding this on FB]...But weak ties seldom lead to high-risk activism."

The takeaway - use social media for what does well - share ideas, information, rally around low-risk activism, fundraising and development. Don't overhype it and rely on it for what can't do - high risk activism that needs strong ties.

I heart Malcolm Gladwell