" Unfortunately, the Air Force's contract description doesn't help dispel suspicions. As the text explains, the software would require licenses for 50 users with 10 personas each, for a total of 500. These personas would have to be "replete with background , history, supporting details, and cyber presences that are technically, culturally and geographacilly consistent." "

" And what has been “locked in”? It feels important to remind ourselves, at this point, that Facebook, our new beloved interface with reality, was designed by a Harvard sophomore with a Harvard sophomore’s preoccupations. "

"Edelman has acquired the Silicon Valley PR company A&R Partners... many of the company's clients are already blogging. Edelman leadership appears focused on bringing corporate communications into the new world of social media"

"PR 2.0 firm Edelman Inc. has announced that it will fund the creation of localized versions of Technorati in German, Korean, Italian, French and Chinese."

"The wrong way, he said, is to create fake blogs (or "flogs") to create the illusion of positive sentiment. That was the approach Wal-Mart took with Edelman Public Relations last year. Edelman set up blogs ..."