Last August, a few members of our Brazil and U.S. Street View and Google Earth Outreach teams were invited to the Amazon Basin to collect ground-level images of the rivers, forest and communities in the Rio Negro Reserve. Today, on World Forest Day, we’re making those images available through the Street View feature on Google Maps. Now anyone can experience the beauty and diversity of the Amazon.

One way Page tries to keep his finger on Google’s pulse is his insistence on signing off on every new hire—so far he’s vetted well over 30,000. For every candidate, he is given a compressed version of the lengthy packet created by the company’s hiring council, generated by custom software that allows Page to quickly scan the salient data. He gets a set every week and usually returns them with his approvals—or in some cases bounces—in three or four days. “It helps me to know what’s really going on,” he says.

Page has little patience for the bureaucracy that most large companies require. In 2007, he noticed that having an assistant made it easier for his coworkers to schedule meetings with him. “Most people aren’t willing to ask me if they want to meet with me,” he says. “They’re happy to ask an assistant.” That was an undesirable situation, Page says, “because my favorite meeting is the absence of meetings.” So one day, Brin and Page abruptly got rid of their assistants.

You might expect Mr. Stevens to have a certain amount of contempt for Google, given that he spends his professional life finding ways to subvert it. But through the evening he mentioned a few times that he’s in awe of the company, and the quality of its search engine.

So how does he justify all his efforts to undermine that engine?

“I think we need to make a distinction between two different kinds of searches — informational and commercial,” he said. “If you search ‘cancer,’ that’s an informational search and on those, Google is amazing. But in commercial searches, Google’s results are really polluted. My own personal experience says that the guy with the biggest S.E.O. budget always ranks the highest.”

To Mr. Stevens, S.E.O. is a game, and if you’re not paying black hats, you are losing to rivals with fewer compunctions.

In 2010, our mailboxes suddenly started overflowing with complaints from users – complaints that they were doing perfectly reasonable Google searches, and ending up on scraper sites that mirrored Stack Overflow content with added advertisements. Even worse, in some cases, the original Stack Overflow question was nowhere to be found in the search results! That's particularly odd because our attribution terms require linking directly back to us, the canonical source for the question, without nofollow. Google, in indexing the scraped page, cannot avoid seeing that the scraped page links back to the canonical source. This culminated in, of all things, a special browser plug-in that redirects to Stack Overflow from the ripoff sites. How totally depressing. Joel and I thought this was impossible. And I felt like I had personally failed all of you.

"I actually think most people don't want Google to answer their questions," he elaborates. "They want Google to tell them what they should be doing next."

Let's say you're walking down the street. Because of the info Google has collected about you, "we know roughly who you are, roughly what you care about, roughly who your friends are." Google also knows, to within a foot, where you are. Mr. Schmidt leaves it to a listener to imagine the possibilities: If you need milk and there's a place nearby to get milk, Google will remind you to get milk. ...

Says Mr. Schmidt, a generation of powerful handheld devices is just around the corner that will be adept at surprising you with information that you didn't know you wanted to know. "The thing that makes newspapers so fundamentally fascinating—that serendipity—can be calculated now. We can actually produce it electronically," Mr. Schmidt says.

Google froze out its reporters for publishing Eric Schmidt's personal info - found via Google