keithly + cars   3

Behind the Wheel - 2009 Nissan Cube - Hello Kitty, Your Car Is Waiting - Review - NYTimes.com
My view on bringing wacky Japanese-market cars here is that companies should strive to keep the product as un-Americanized as possible. Offer a shrimp-scented air freshener and a holographic hood ornament and a GPS system that includes maps of other planets: the whole appeal lies in cultural authenticity. This kind of car should be so Japanese that it makes me want to wear a Hello Kitty backpack, watch incomprehensible game shows and eat whales. I mean, research whales.

The Cube is undiluted Tokyo chic, from its asymmetrical rear window to its shag-carpet dashboard pad to the bungee cords on the doors, which Nissan says are useful for holding “stuffed driving mascots.”
cars  humor 
june 2009 by keithly

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