Unfortunately, American Apparel feels it’s not enough to merely make a quality tee that fits well. In the past year or so they’ve substantially broadened their product line and have resorted to advertising that is suggestive at best and explicit at worst. In today’s say-all, share-all socioeconomic society where a quality product virtually sells itself — which is precisely how American Apparel sold itself back when it became mainstream — there is no need for this, let alone the ethical reasons for which this isn’t necessary.