His mistake was one of branding, only this time time he was not branding a vodka but himself. The picture he chose to paint for his potential paramour was one of safety and neutrality. Vodka-soda-lime is the drink of someone who wants to conceal taste, like ketchup on a steak. Her response, neat bourbon, should have told him in no uncertain terms that she was in the market for a more visceral experience.

B) When you’re done listening, listen to the silence. Trust me, people never finish talking. Once you’ve learned something from someone and they are done talking, then skip your turn to talk and let them talk again. They’ll do it. Not because of arrogance. It’s because they have more to teach you. So listen some more.

It’s the complexity of the world we’ve created which is the main problem. Faced with vast amounts of data and a shortage of time we opt for simplicity, and focus on a few salient signals which generally work.

A PUA concept is “what you feel, she feels”, so she pings off him to see if he’s embarrassed or apologetic about what he said and when he’s not, she feels like it must be okay. This is why when you go up with an opener you don’t think will work, it won’t work, and when you think it will work, it works.

The first impression is made within seconds, on the walk over to the girl, before one word is spoken. The way a guy carries himself, moves his body, his hands and arms, positions his feet, stands, maintains eye contact, and interacts non-verbally with girls is half his game. You can spit the words of Voltaire, but if your body is incongruent with what you’re saying, you will get blown out.

You don’t have to be an asshole, but if you have no choice, being an inconsiderate asshole beats being a polite beta, every time.

When you feel the alpha in you, you know that girls are noticing the alpha in you. A small adjustment in a trivial thing like nodding can redound to your attractiveness in bigger ways. To be sure, a nod will not get you laid. But you start adding up all these little changes intended to emphasize alpha male characteristics, and suddenly you’re cooking with gas.

Learn to love the pregnant pause. When a girl shit tests you, don’t respond like a wind-up beta. Give her a blank, serial killer stare and wait… wait……. waiiiiit for it…. ANSWER! Wow, that was hot. I’m positive I just made a female reader squirm delightfully in her seat.

“Norm violators are perceived as having the capacity to act as they please” write the researchers. Power may be corrupting, but showing the outward signs of corruption makes people think you’re powerful.

Don Draper demonstrates frame busting on a hostile frame.

The positive but superficial emotions that an exciting player instills in her quickly dissolve once she’s back home and decompressing. Emotions generated from rapport are longer lasting if for no other reason than that they are unique to her — most men will not have the skill or knowledge to successfully engage a girl in deep conversation on the first meet.

Esther C., Erin R., and Scott P. sent in an interesting video, “Sexy Girls Have It Easy,” showing woman testing how her physical appearance affects whether she can get free things. She asks for a number of free things — ice cream, baked goods, a cab ride, carousel rides, and so on — while dressed in two ways to see if she is treated differently when she conforms more closely to standards of feminine beauty:

Two kids get Bronsen to fly them to US for Obama's inauguration..by asking.