It’s the complexity of the world we’ve created which is the main problem. Faced with vast amounts of data and a shortage of time we opt for simplicity, and focus on a few salient signals which generally work.

If no one knows your product exists, there is no demand for your product, and at the end of the day it’s about 18-year-old kids. The uniforms are the key ingredient to getting those bodies there, and the bodies are what win you football games.”