where Jeff had his done for work

Digital printing supplier

Cranky Pressman is a commercial letterpress located in the depressed town of Salem, OH.

Print shop used by Colleen for Open IxD 2011.

Tactile design can use a lot of different production processes. This card is both blind embossed and letterpress printed. Many people incorrectly use the term “emboss” when speaking about letterpress printing. “Emboss” actually refers to a raised area accomplished by use of a two part die with a form and a counter form. Letterpress printing with heavy impression is closer to a “deboss.” A deboss is pushing down into the paper. (remember “d” for down = deboss) Letterpress plates can use ink but embossing and debossing dies do not use ink. They must be used blind, registered to preprinted artwork or used with foil stamping / blocking.

Letterpress equipment can be used for embossing, debossing and letterpress printing, with the correct dies. Unlike embossing and debossing, letterpress plates do not use a form and counter form. A letterpress plate is inked and pressed down into the sheet. See an image below with the polymer plate and its corresponding print and note the difference from the copper embossing die with a white and blue fiberglass counter form that made the circular design embossed on this card. These are two very different types of plates and printing effects, but run on the same Heidelberg windmill press.

Considering each side of the page is an important design consideration with tactile production processes. With letterpress plates, the amount of bruising or “show through” on the back of the print depends on the amount of pressure applied during printing. However, this definition on the reverse side of the sheet is different on embossing dies because there is a counter form that pushes into the sheet.

When an emboss is specified there are a few other considerations we would mention. Smaller sized artwork, say 12 point type and smaller offers very little raised definition. Paper thickness is also a concern. We like really thick stocks for letterpress printing, but when embossing that thickness makes it even more difficult to get good definition in smaller details. This paper was 134lb Crane Cover Flo. White, it is 100% cotton and offers a soft and sculptured impression.

The Studio On Fire 2010 Calendar is now available on our new web site. This calendar is a decade marker for us. Established the end of 1999, Studio On Fire began letterpress printing in a cold Minnesota basement. Our first press occupied a spot between the boiler and the litter box, and oh, how the studio has since grown. Now seven presses strong with a fully equipped studio space, we celebrate ten years as a bustling design and print studio.

This Tenfold Edition calendar is letterpress printed with four colors on a cotton-blend stock, each month beautifully illustrated by selected designers the world over.

Contributors:
Jan/Jul_ Studio On Fire
Feb/Aug_Cecilie Ellefsen
Mar/Sept_ Brian Gunderson
Apr/Oct_ The Little Friends of Printmaking
May/Nov_ ghostpatrol
Jun/Dec_ Rilla Alexander (Rinzen)