Tactile design can use a lot of different production processes. This card is both blind embossed and letterpress printed. Many people incorrectly use the term “emboss” when speaking about letterpress printing. “Emboss” actually refers to a raised area accomplished by use of a two part die with a form and a counter form. Letterpress printing with heavy impression is closer to a “deboss.” A deboss is pushing down into the paper. (remember “d” for down = deboss) Letterpress plates can use ink but embossing and debossing dies do not use ink. They must be used blind, registered to preprinted artwork or used with foil stamping / blocking.

Letterpress equipment can be used for embossing, debossing and letterpress printing, with the correct dies. Unlike embossing and debossing, letterpress plates do not use a form and counter form. A letterpress plate is inked and pressed down into the sheet. See an image below with the polymer plate and its corresponding print and note the difference from the copper embossing die with a white and blue fiberglass counter form that made the circular design embossed on this card. These are two very different types of plates and printing effects, but run on the same Heidelberg windmill press.

Considering each side of the page is an important design consideration with tactile production processes. With letterpress plates, the amount of bruising or “show through” on the back of the print depends on the amount of pressure applied during printing. However, this definition on the reverse side of the sheet is different on embossing dies because there is a counter form that pushes into the sheet.

When an emboss is specified there are a few other considerations we would mention. Smaller sized artwork, say 12 point type and smaller offers very little raised definition. Paper thickness is also a concern. We like really thick stocks for letterpress printing, but when embossing that thickness makes it even more difficult to get good definition in smaller details. This paper was 134lb Crane Cover Flo. White, it is 100% cotton and offers a soft and sculptured impression.

San Francisco based interior design firm Studio O+A have designed the new offices for Facebook
in Palo Alto, California.

Full description after the photos….

Facebook Headquarters by Studio O+A

Employees of Facebook recently moved to a new headquarters that facilitates interaction and connection, reflecting the company’s mission as a social networking website provider. Formerly a laboratory facility for high-tech manufacturer Agilent Technologies, the 150,000-square-foot structure at Palo Alto’s Stanford Research Park brings together more than 700 employees originally scattered throughout 10 locations in and around downtown Palo Alto.

The design of the space relied heavily on input from the users, appropriate for a flatly structured company that weights every employee’s opinion equally. O+A designers interviewed employees about what they wanted from their new headquarters. The Facebook platform was used to conduct company-wide polls about design decisions, post construction photos and updates, and keep everyone informed of the thought process behind the project. An advisory board of employees from every department collaborated with the design team on the design process, from space planning to finishes to final move coordination.

Because the new facility houses employees coming from various locations, the company wanted to maintain each division’s distinct identity. The design takes its inspiration from the patchwork nature of Facebook users and employees, bringing together seemingly disparate elements to form a cohesive pattern and using color and interior spacing to create neighborhoods within the open plan space. The company’s executives sit in central areas, accessible to all employees. Large lounges and open spaces provide venues for the community to come together. A kitchen and café continue Facebook’s tradition of providing gourmet meals to staff at all hours, while drinks and snacks are available at micro-kitchens throughout the headquarters.

Reflecting employees’ desire for a green headquarters, the facility is the first commercial project completed under Palo Alto’s 2008 Green Building Ordinance, making extensive use of existing architectural features, recycling millwork from the original lab, and repurposing industrial components for post-industrial use. Other sustainable features include high recycled-content carpet and energyefficient lighting.

The design goal for the new facility was to maintain the history and raw aesthetic of the building and create a fun dynamic appropriate for the company’s youthful staff. Many walls and spaces are left unfinished: employees are encouraged to write on the walls, add artwork, and move furniture as needed, allowing the building to evolve continuously.

A bright orange industrial crane, left over from the building’s previous user, was repurposed by San Francisco sculptor Oliver DiCicco to support a table surface from its heavyweight hoist, offering maximum maneuverability. Referencing the industrial aesthetic of the building, a felt canopy spreads up one wall and onto the ceiling, defining a central meeting area that can double as an impromptu auditorium. Mounted on threaded rods of varying length to achieve an undulating effect, the canopy absorbs sound and is penetrated at intervals by overhead lighting. An outdoor basketball court and indoor ping-pong table offer opportunities for recreation. And it is not unusual to see employees zipping along the concrete floors on two-wheeled skateboards.

Visit the Studio O+A website – here.