Ingolstadt, – The emotional experience of driving has a prominent role at Audi. The development departments therefore also focus intensively on sensory experiences. The Nose Team uses its perfect sense of smell to track down new scents; the Haptics Team closes its eyes and runs its fingers over surfaces and materials to get a sense of their quality. For the acoustics specialists, it’s all in the sound; the lighting technicians make sure that you always have a clear view of things.