Airbnb has a brilliantly engineered title, and with a little bit of effort, they optimize the search experience for 2 major types of search engine users:

Someone once told me that there is nowhere we are more honest than the search box. We don't lie to Google. Period. We type in what we're thinking -- good, bad, and ugly. There's probably no piece of information that would better show what's on someone's mind than their stream of searches.