jpcody + saddleback   1

[On Writing] Saddleback Leather tells its story and promotes through education - (37signals)
Yawn.

It’s a good example of the way big companies wind up talking. Bloated language is what happens when copy gets filtered through a committee.

Compare that to The Saddleback Story, the tale behind bagmaker Saddleback Leather.
copywriting  saddleback  writing 
december 2009 by jpcody

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