File this presentation under “I wish I’d been there in person.” Cliff Crocker, Aaron Kulick, and Balaji Ram joined forces at February’s SF Web Performance Meetup to tell a RUM (real user monitoring) story through the lens of three job functions at Walmart.com: the performance data analyst, the developer, and the business analyst.

Here follows a list of engagement metrics that have been used over the years. As you go down the list the metrics go from almost meaningless (hits) to very meaningful (daily active users). This is a spectrum of engagement metrics that you can use for your own projects.