Is this soup aspirational enough? Does it represent people as they are, or people as they want to be? “How are we measuring our soup analytics?” they ask.

The fact that people scan when on the Web has little to do with length of text. The act of scanning, or glancing through and quickly examining headlines, subheadlines and other emphasized text, is not a substitute for reading: it’s merely the first step of reading.

Economics tells us that the right thing to do is run the factory until the last item produced is being sold at marginal cost. In other words, keep adding until it doesn't work any more.