jpcody + charitywater   1

​H​o​w​ ​b​r​a​n​d​i​n​g​ ​a​n​d​ ​t​r​a​n​s​p​a​r​e​n​c​y​ ​h​e​l​p​ ​c​h​a​r​i​t​y​:​ ​w​a​t​e​r​ ​s​t​a​n​d​ ​o​u​t​ ​-​ ​(​
charity: water is a non-profit organization bringing clean and safe drinking water to people in developing nations. Harrison’s personal journey is compelling and it was interesting to hear how CW’s unorthodox approach, especially when it comes to branding and transparency, has helped it stand out from other charities.
37signals  charitywater  nonprofit 
september 2010 by jpcody

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