"The importance of mobile and video to MLBAM’s business grew substantially last year. In 2008, mobile comprised 8 percent of MLBAM’s traffic; in 2010, it represented 37 percent of all of MLBAM’s vistors. On the video front, in 2010, MLBAM, the digital business arm of Major League Baseball, said its viewers racked up 9.5 billion minutes of streamed ballgames across all devices, including wired."

"The latest trend in large-screen television technology seems to be web-enabled televisions that take full advantage of broadcast signals being sent to them via the internet. Multiple views of the same event are possible as well as other interactive features. You could be watching a track that has developed a website and/or an application that enables you to watch the simulcast signal in high definition and pull up past performances on the TV screen as well. Multiple camera angles are possible which I would love to see since I like to watch horses breaking from the gate and going around the turn on the steward's view of the race instead of the pan shot. Having both on the screen simultaneously or allowing me to pick and choose which angle I want to watch would be awesome."

"What I prefer to focus on, however, is another of the ecosystem’s more intriguing (for me) possibilities: microchannels of content that will be simple to create and watch — and much easier than in the past to monetize."

"When MLBAM started, it wasn't yet feasible to offer streaming video online, so MLBAM's first commercial product was online audio feeds. Its primary target was passionate baseball fans that had moved but still wanted to be able to follow their hometown team. To minimize conflicts with the clubs, it only let people listen to out-of-town games." From there, it grew.

"Of that, 36,000, or roughly 10% were watching on their iPhone or iPod Touch." Very interesting.

Geolocation patent will also allow targeted advertising.

"MLB is about to stream a season of more than 2,000 live games in hi-definition with more features than any cable box."

Schedule of live sports events showing on the site.

MLB expands online offerings, subscription packages. New video players comes in HD and works much like DVR systems.

And delivers more than 5.6 million hours of streaming video and audio. Numbers up more than 64%, but not without work. "Despite all the marketing, we have to get people’s behaviors to change."

"ESPN is doggedly pursuing the same strategy online that made it a success in the TV world: licensing pipes, not people. And it just might work."

NHL expands its advanced media offerings with live streaming video that's "TV quality," access to full archived video, and a real-time data feed. Lots of ideas in there for racing to emulate!