"On the surface we are very much a betting company, but what I see is a technology business. When I think about the business we wouldn't be here today if it weren't for the technology platform." US market is "interesting ... as it develops."

Survey of practices, tools.

A fine dinstinction: "A search platform removes intent from the equation. You don’t input keywords. A page of results doesn’t appear. Rather, the underlying search engine serves up related content within a web page.... The search platform is used to find, assemble, and publish targeted content around the core information."

Access, plug-in API, runtime environment