"According to NBC officials, the Kentucky Derby has been designated a 'cross-channel priority,' meaning the network plans to promote the race across its broadcast properties. The "Today" show and its weekend edition will broadcast live from Churchill Downs, as will CNBC and the Weather Channel, the officials said. In addition, two new entertainment channels in the NBC universe, E! and Style, will do segments on the Derby, a strategy that has been endorsed by Churchill officials to expand the event's draw beyond sports fans ..."