jnchapel + horseracing + alex-waldrop   2

Zenyatta buzz on brink of reaching new heights
"Win or lose this weekend or next month, Zenyatta already has cemented her place in the Hall of Fame. But a victory Saturday would arguably put us on the brink of the most highly anticipated Breeders' Cup Classic in event's history. And wouldn't that be the perfect time for Oprah to introduce the only four-legged member of her Power List to her worldwide audience of viewers?"
horseracing  zenyatta  oprah  marketing  alex-waldrop 
september 2010 by jnchapel
The chat heard (and seen) round the world
Alex Waldrop on NTRA digital initiatives. "The digital revolution is here, folks. And Thoroughbred racing is at the forefront of the technology. Perhaps we didn’t fire the first shot but we are definitely positioned to take full advantage of the worldwide changes that are coming."
horseracing  technology  ntra  alex-waldrop  new-media 
september 2010 by jnchapel

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