jnchapel + business   76

Stop writing project proposals
"A few years back, we decided to try something new. A potential client approached us and rather than preparing another project proposal, we offered the client what we now call a “Project Evaluation.” We charged them a fixed price for which we promised to evaluate the project, in all of our areas of expertise, and give them our recommendations."
web-development  content-strategy  business  proposals 
february 2012 by jnchapel
Pricing strategy for creatives
"Strategic pricing helps your brand and helps you to make more money. Issuing a price is like handing out a business card -- it’s a great branding tool, but be careful about what it says to your market. Beginning relationships with customers at a high price makes the statement: 'we’re good at what we do and we know it.' Fighting with a competitor over a low price says 'I’m uncertain about my abilities, so I’ll take what I can get.' Failing to use a considered pricing policy will leave you treading water in a sea of design mediocrity, allowing you to just stay afloat while you sell commodities."
business  strategy  pricing  consulting 
january 2012 by jnchapel
The web is a customer service medium
"But the web is not just some kind of magic all-absorbing meta-medium. It's its own thing. And like other media it has a question that it answers better than any other. That question is: Why wasn't I consulted?"
media  publishing  web-culture  business  marketing  social-media  from delicious
january 2011 by jnchapel
The collapse of complex business models
"... there is one compensating advantage for the people who escape the old system: when the ecosystem stops rewarding complexity, it is the people who figure out how to work simply in the present, rather than the people who mastered the complexities of the past, who get to say what happens in the future." (The Vision 20/20 group should invite Clay Shirky to speak.)
business-models  business  culture  economics  media  strategy 
april 2010 by jnchapel
Entitled to care
"Here’s my point: businesses don’t get to pick the timetable for when their preferred model takes a permanent dirt nap. It’s insane to me that these businesses’ fans see this so much more clearly than their actual stakeholders do. The fans want desperately to see these places stay alive, and many, like me, pay tons of actual cash every month or year to support that."
business  customer-service  marketing  entitlement  loyalty  fan-initiative 
march 2010 by jnchapel
A people pattern
How to graciously contact strangers, from Bobulate.
etiquette  communication  business  tips  email 
november 2009 by jnchapel
Watercooler raises $5.5M to expand social fantasy sports game business
"The round was led by Betfair, which runs a legal online gambling business for betting on horse races." (Watercolor develops sports-related social games and already offers more than 600 apps, mostly for American sports teams.) "The deal also shows that Betfair, which has 1,600 employees, is still focused on a U.S. expansion." (And that it will be aggressive in pursuing that expansion through social media and fantasy games. Contrast: Youbet's Whodoyoulike?)
betfair  wagering  business  social-network  social-media  start-ups  sports  fantasy-games 
october 2009 by jnchapel
Email newsletters are serious business
"Email newsletters may not be sexy, but they are profitable, work well, and provide a ton of value to their readers."
business  publishing  marketing  email-mktg  newsletter 
october 2009 by jnchapel
Betting on the web
Betfair's smart approach to the US market: "The technical team he is building in Silicon Valley is therefore taking a very modular approach to what its building online so that various components of online gambling can be turned on and off depending on the laws in individual states (or even countries). So that might mean poker and horseracing in one state, and sports betting in another."
horseracing  business  business-of-racing  wagering  betfair 
july 2009 by jnchapel
Why you have to engage in social media, even if you don't want to
Because if you don't, your business/web site/service is invisible. [I'd add that it's not enough to have a Twitter feed or a Facebook page; your social media presence is only as engaging and responsive as the person(s) behind it.]
web2.0  social-media  business  marketing  twitter 
april 2009 by jnchapel
Underbelly: What haughty startup bloggers don't tell you
"Running a little company is frickin' frightening." Perspective for the entrepreneur in need of bucking up.
start-ups  entrepreneurship  business 
april 2009 by jnchapel
Six ways to make Web 2.0 work - The McKinsey Quarterly
"Management imperatives for unlocking participation." All the jargon necessary for making the social media case to execs.
media  web2.0  social-media  business  marketing  trends  strategy 
february 2009 by jnchapel
The Renegades at the New York 'Times'
"It’s a beautiful dream, enough to make one hope that these experiments will kick-start -- unlike so many online renaissances -- a sustainable new model, giving journalism itself an opportunity to spark back to life. What is a front page, after all, other than an aggregator? Why does an article read the way it does -- lede, nut graf, quotes? If that pyramid structure was designed for the physical facts of print production, what new structures will match the new technologies?" And the right-on response: http://spiers.tumblr.com/post/69979490/sigh
media  business  journalism  technology  newspapers  multimedia 
january 2009 by jnchapel
Be Good (Advice from Paul Graham)
"Do whatever's best for your users. You can hold onto this like a rope in a hurricane, and it will save you if anything can. Follow it and it will take you through everything you need to do."
business  culture  inspiration  ideas  management  entrepreneurship  start-ups 
january 2009 by jnchapel
Why journalists need to stop playing catch-up, start focusing on the next news model
"This round is over. Journalists lost. But lucky for journalists, there are plenty more rounds to come."
media  journalism  newspapers  web2.0  business  business-media 
january 2009 by jnchapel
End Times - The Atlantic (January/February 2009)
In a post-print NYT world, "Times readers might actually end up getting more exposure than they currently do to reporting resources scattered around the globe, and to areas and issues that are difficult to cover in a general-interest publication." Off on some of the numbers but larger point about future of news holds.
media  newspapers  business-media  business 
january 2009 by jnchapel
7 Things to consider before launching a startup
Of all the blog posts I have read about start-ups in a downturn, this is one of the best ... and oddly, despite the stresses and uncertainties and weeping recounted, not dissuasive.
start-ups  entrepreneurship  finance  business 
january 2009 by jnchapel
SarahLacy.com: Now for My Next Trick, I'll Turn Brand into Cash
"Frequently, stories aren't right for TechTicker or BusinessWeek, but might work for this blog or a freelance project or maybe even (hint?) a new book. I can't tell you how freeing that is after years of laboriously pitching stories, writing stories I didn't care about and having to play the newsroom game. You can't put a price on autonomy."
media  business  journalism  marketing  blogging  social-media  entrepreneurship  branding  career 
january 2009 by jnchapel
Seth Godin discusses free content, publishing industry
"First, the market and the internet don't care if you make money. That's important to say. You have no right to make money ..."
business  media  web2.0  publishing  social-media 
november 2008 by jnchapel
Have We Reached the End of Book Publishing As We Know It?
"The book business as we know it will not be living happily ever after. With sales stagnating, CEO heads rolling, big-name authors playing musical chairs, and Amazon looming as the new boogeyman, publishing might have to look for its future outside the corporate world."
to-read-later  books  publishing  media  trends  business 
september 2008 by jnchapel
EconSports Conference
October conference on the economics of digital sports media. Features keynote by MLB AM head.
events  conference  sports-media  business  recread 
september 2008 by jnchapel
Businesses Can't Hide From 2.0
"Today, if you're not staying current with Web 2.0 technologies' impact on business, then you're just not staying current. Period."
to-read-later  web2.0  business  social-media 
september 2008 by jnchapel
How to recognise a good programmer
"There are a number of subtle cues that you can get, even from the CV, to figure out whether someone’s a great programmer."
business  reference  recruiting  hiring  programming 
september 2008 by jnchapel
Fresh Intelligence : Rate Cuts At Gawker Media
"The ultimate flaw in the company's logic regarding its pay scheme seems obvious."
business  media  web-publishing  publishing  blogging 
july 2008 by jnchapel
Diary of a Failed Startup
Very good advice: "Solve a problem, not a class of problems."
business  start-ups  technology  advice  failure 
june 2008 by jnchapel
Duct Tape Marketing Blog
"Simple, effective and affordable small business marketing."
advertising  marketing  web2.0  trends  business 
june 2008 by jnchapel
WorkHappy.net
Killer resources for entrepreneurs
business  ideas  management  productivity  tools 
june 2008 by jnchapel
The DECK
The premier ad network for reaching web, design & creative professionals
advertising  business  creativity  marketing  web 
june 2008 by jnchapel
Campaign Monitor
Email Newsletter Software for Web Designers
business  communication  marketing  tools  newsletter 
june 2008 by jnchapel
The Weird Economics of Information | Union Square Ventures
"Simply put the entrepreneurs who are aggressively open in describing their plans seem to do better than the ones who are cagey."
business  economics  start-ups  data  information 
june 2008 by jnchapel
How to make the leap from corporate hack to entrepreneur
"How does anyone actually leave the corporate world for a start-up?"
business  advice  start-ups 
may 2008 by jnchapel
Startup Resources from How To Split An Atom
Links for documents, funding, taxes, and accounting
business  advice  guide  start-ups 
april 2008 by jnchapel
Carsonified » Our idea of success is all messed up
"If you have a team of two or three and you bring in $1M in revenue per year, I’m guessing you’ll be pretty damn happy with your earnings. And to do that, all you need to achieve is 2000+ accounts at $40 per month."
business  technology  start-ups  web2.0 
april 2008 by jnchapel
Pixish: Bringing visual artists and publishers together
Another scam, I mean, innovative community-driven way to score cheap creative work
business  marketing  photography  publishing  creativity 
march 2008 by jnchapel
Social media will change your business (Business Week)
Hand-holding for the sen-execs, still yields some useful nuggets
business  marketing  social-media  web2.0 
february 2008 by jnchapel
Why social applications will thrive in a recession
Almost persuasive, but doesn't address social networks' declining page views or usage patterns that might contradict
business  marketing  web2.0  social-network 
february 2008 by jnchapel

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