jnchapel + branding   6

Manifesto
"She was certainly not the first person I’d heard this from. I hear this almost everywhere I go where there are people talking about social media, and I feel that it is time that I rise up against it. In fact, I did, right there and then. I grabbed the microphone from her grasp and said, 'I am not a brand' ... Some people don’t get it. They don’t get that the internet is a conversation."
blogs  branding  publishing  social-media  manifesto  inspiration 
june 2010 by jnchapel
Toward content quality
"How do we know whether content is any good?" Heuristics and checklists.
content-analysis  content-strategy  reference  branding  strategy  user-experience 
february 2010 by jnchapel
In Defense of Eye Candy
Aesthetics matter; appearance affects usability. What web designers have long believed has now been proven.
web-design  usability  branding  research  user-experience 
april 2009 by jnchapel
SarahLacy.com: Now for My Next Trick, I'll Turn Brand into Cash
"Frequently, stories aren't right for TechTicker or BusinessWeek, but might work for this blog or a freelance project or maybe even (hint?) a new book. I can't tell you how freeing that is after years of laboriously pitching stories, writing stories I didn't care about and having to play the newsroom game. You can't put a price on autonomy."
media  business  journalism  marketing  blogging  social-media  entrepreneurship  branding  career 
january 2009 by jnchapel
Design Observer: David Foster Wallace, Branding Theorist, 1962-2008
"The problem is now," he told Charlie Rose in 1997, "that a lot of the schticks of postmodernism — irony, cynicism, irreverence — are now part of whatever it is that's enervating the culture itself." Perhaps David Foster Wallace, in the end, lost his personal fight to overcome that enervation. What he left behind made that struggle worthwhile.
david-foster-wallace  postmodernism  branding  design  creativity 
september 2008 by jnchapel
The Tech world 2008 = The Hip Hop World 1985
Gary Vaynerchuk thinks Calcanis is LL Cool J or something -- seriously, though, I hope some execs watch this.
technology  culture  branding  vaynerchuk  horseracing 
april 2008 by jnchapel

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