Re: Secretariat: "You wouldn't think of this as a family film but it is a film that plays for families. In the fall, those kind of movies tend to show strong legs.... Now we just need to convince the people on the coasts to see the movie." Good luck. [Secretariat box office 10/8-10/10, $12.6 million. BEL handle same period, $26.7 million. OTH, $21.2 million.] See also: http://www.latimes.com/entertainment/news/la-et-box-office-20101011,0,4671549.story

"I think when you take the beautiful Diane Lane and turn her into a frumpy aged-up woman, you're flirting with danger. Then there's the whole horse thing, which is probably second only to boxing in moviegoing 'who cares?'." Also, for comparison: "Seabiscuit from Universal opened with $20.8M over the weekend of July 25, 2003."