"Open up The Wall Street Journal tablet app this week, and you’ll find a garden’s delight of interactive ads. These ads grab the potential of the tablet and run with it — joyously. They move beyond what we’ve known as 'advertising' and sprint into a new field of commercial conversation. These truly interactive ads are increasingly targeted to users, but more importantly they attract top-end advertisers, at good rates, into news products."

"It feels like vandalism. This is what hackers do. So why are companies defacing their own sites? Is it really so hard to understand that the browser on a tablet device is in all important respects the equal of the browser on a laptop, and, depending on the machine, in many cases superior?"

"And those who aren’t subscribers, well if they’re not willing to buy in for the actual magazine at like practically nothing a year, why would they pay for their iPad edition, which actually, in the case of Vanity Fair, costs $4.99 for the first issue? I mean, on the same web page that announces their $4.99 iPad app, up top they’re trumpeting their 'ONLY $1 an issue' subscription rate. How is that even happening?"

"The more diverse and ubiquitous the internet gets, the harder it becomes to measure."

"The official Breeders’ Cup apps will feature live video coverage of all 14 races from this year’s event, scheduled for Nov. 5 to 6, along with on-demand video for every Breeders’ Cup World Championships race dating to 1984. The apps also will provide news, results and statistics, social-media elements, trivia games, a wagering calculator and a locator for finding race simulcast outlets."

It's not rational; it's emotional attachment. "In the online world of free, people need a damned good reason to fork over their money. It had better solve a problem, bring consistent delight, or otherwise earn devotion. A small but devoted audience can be worth more than a big, uncommitted one. How many people love their local newspaper?"

"Both apps are designed as 'value adds' for current subs. In addition to the magazine, the iPad app (see the video below) includes 'Other Stuff We Like' -- an exclusive collection of video, including interviews for the app, clips from the ABC Wide World of Sports archive, E:60 and Outside the Lines and photos combined with trivia, sports betting analysis and news from the sports gambling industry."

"A few reports over the past several days have noted that Apple is in talks with magazine and newspaper companies about creating a new store — a digital newsstand, as it were — similar to the store Apple created to sell books on their devices. Through this store, Apple would sell print publications by way of subscription (and, presumably, stand-along issues also)." Issues of file size, etc. would have to be worked out. See also: http://www.observer.com/2010/media/apple-and-publishers

"It would have been less compelling but more accurate to say that the web isn’t dying but being joined by a lot of other contact points between the user and the sea of digital information, with points emerging for different settings, situations, and times of day."