From Mark McKay's retweeting on February 22, 2012.

The Secret Formula To Never Being Unemployed
by Nick O'Neill

October 6, 2011 | Report on Small Business | Anonymous

June 4, 2011 | G&M Page R3 | By LEAH MCLAREN

MAY 8, 2011
A Web Presence Without a Website
By SARAH E. NEEDLEMAN

April 20, 2011 | BNET | By Jon Gelberg |

June 17, 2010 | Tricksdaddy | Tech Maish

David Hayes. Knight Ridder Tribune Business News. Washington: Mar 14, 2006. pg. 1

Feb/Mar 2007 | Strategic Communication Management. Vol. 11,
Iss. 2; pg. 9, 1 pgs | by Sona Hathi. 1. Quantify and assign value to
the key benefits of blogging. 2. Estimate the costs of blogging. 3.
Incorporate risk calculations into the ROI model.

Mar 31, 2008 | The Globe and Mail. pg. B.10 | Andrea Southcott.

October 03, 2006 | Groundswell | Charlene Li. The ROI of
blogs can be broken down into three components: 1) Benefits; 2) Costs;
3) Risks

June 14, 2010 | gapingvoid | Hugh MacLeod.But the reality is,
most people are not reading your blog because they have an inherent love
for purple dogs and green sofas. They’re reading your blog because THE
PERSON YOU ARE inspires them. They’re not reading your blog because
they’re thinking of buying your paintings, they’re reading your blog
because the way you approach your work inspires them. It sets an example
for them. It stands for something that resonates with them. IT LEADS
THEM TO SOMEWHERE THAT THEY ALSO WANT TO GO.

And if your blog can do that, suddenly your readers are associating
purple dogs and green sofas with something that ACTUALLY matters to
them. And then, and only then, do they pull their credit cards out.
Ker-chiing.

May 31, 2010 | NYT | By VIRGINIA HEFFERNAN. On the person,
Turbo Paul, who runs two art-theft blogs. Art Hostage,
general-interest chronicle of art heists, and Stolen Vermeer, which
covers the nefarious heist at the Isabella Stewart Gardner Museum in
Boston in 1990.

March 12, 2010 | New York Times | By JENNIFER MENDELSOHN

May 30, 1998. | The Economist. Vol. 347, Iss. 8070; pg. 19, 3 pgs | Anonymous.

Oct 14, 2006 | The Economist : Vol. 381, Iss. 8499; pg. 109

January 13 | BusinessWeek | Posted by Patricia O'Connell on

a blog dedicated to "View[ing] Work Differently"

JUNE 21, 2009 | Wall Street Journal | by ALEXANDRA LEVIT

September 26, 2007 | New York Times | By DAVID STROM

May 16, 2007 | Globe & Mail – Print Edition, Page C1 | By MARY GOODERHAM

August 2005 | Inc. Magazine | By Hillary Johnson

MAY 26, 2009 | Wall Street Journal | By DENNIS NISHI. Early Transition to Blog Pro

Tuesday, July 22, 2008 |Raganworld | Reg Braithwaite

APRIL 21, 2009 | Wall Street Journal | by MARK PENN

MARCH 13, 2009 | DOW JONES NEWSWIRES | by Steven Russolillo

By JAN M. ROSEN
Published: March 11, 2009

November 22, 2006 WSJ column by Walter S. Mossberg and Katherine Boehret

March 17, 2008 WSJ article by SHELLY BANJO.

Aug. 20, 2007 WSJ article by Sarah E. Needleman on how small
businesses are turning to blogging as a useful tool, despite the
investment in time required.

JANUARY 22, 2009 WSJ article by SIMONA COVEL and KELLY K. SPORS on things small businesses can do to collect on bills.

MARCH 6, 2008 WSJ article by LAURA LORBER on a novel instance of corporate blogging using a virtual character.