Well, Penguin are running one of the best marketing campaigns I’ve seen in a long time without too much above-the-line fanfare, by leveraging the incredible power of word-of-mouth.

This could really be the best explained example for how useful new media can be.

kudos to Penguin for at least trying something

'I'm watching this story'

perma-cool publishing house Penguin

What happens when you mix classic literature, modern writers and alternate reality games? You get We Tell Stories by venerable publisher Penguin.

Fun, fun and slick!

a brand new experience in terms of reading ... a revolution in the way that we read stories!

Thanks to a friend’s recommendation, I may have just discovered the perfect way to read fiction online ... I think Penguin has cracked it.

they've challenged with the project 6 young authors to whom they've asked to re-invent digital storytelling. It's a brilliant and clever way for a publisher to market literature!

I know that Penguin UK is — brilliantly — stretching the boundaries of story in ways that other publishers are still dithering about in endless meetings ...I believe we have something incredible just over the horizon;

e is indeed, and something particularly pertinent to you in