This small book contains the secret basics to unlock the true power and potential of your business. The basics. That's what you lost when you went from feeling like making your mark to just keeping up and surviving.

Let’s just start right in with my position: I am a firm believer in t value of stealth mode if used in the right way. Of course, there are exceptions to this, so I’m not making a blanket statement that the every company should do things this way. We’ve been in stealth mode at Trada for almost 18 months now. You’re reading this because we finally felt it was time to change that. Stealth mode has been a fundamental tenant of our approach to building the company, and I think it has served us well...

I’m certain that this post will attract some pretty “spirited debate,” so let me cut right to the chase.

“Affordable” (meaning very low-priced) products are bad news for you and your customers, if that’s all you’re offering them. You need to have at least one premium product available now – and more in the works – or you’re going to burn yourself out.

I help women entrepreneurs who hate marketing to design and market their programs and products in un-hypey, un-slimy and un-boring ways.

If you are ready to make your business and your marketing far more fun and effective than it is now, please get my free marketing tips and join my community.

First...Enter your business, keywords and responses into my automated response system and then your customers can request that information over Twitter.

RT @ricklafave 14 tips to building a startup sales team - (fave: sales ppl = shock to system, not bad, just different)

The only metrics that entrepreneurs should invest energy in collecting are those that help them make decisions. Unfortunately, the majority of data available in off-the-shelf analytics packages are what I call Vanity Metrics. They might make you feel good, but they don’t offer clear guidance for what to do.

What happens to all these projects after they’ve launched? Do any of them actually take off or do most die a silent death? Are they usually left for what they were after the weekend or does development on the services and applications continue?

Kickstarter is a funding platform for artists, designers, filmmakers, musicians, journalists, entrepreneurs, athletes, inventors, bloggers, philanthropists, explorers...

"Every successful startup that I have seen has someone within their ranks that just kinda “does stuff.” No one really knows specifically what they do, but its vital to the success of the startup...."