Let’s just start right in with my position: I am a firm believer in t value of stealth mode if used in the right way. Of course, there are exceptions to this, so I’m not making a blanket statement that the every company should do things this way. We’ve been in stealth mode at Trada for almost 18 months now. You’re reading this because we finally felt it was time to change that. Stealth mode has been a fundamental tenant of our approach to building the company, and I think it has served us well...

The reason why some people are able to generate all the money they need to get what they want in their business (and their life) comes down their specific, empowering beliefs about money. It’s not because of some feel-good mysticism, like “The Secret” or the “Law of Attraction,” and it’s not a result of their particular talents (that you think “If only I had their skills, I could be as successful as they are. Oh, well …”).

Sure, talent plays a role in enhancing the amount of money people earn (and the ease of the earning), but it’s not the key factor. What makes the fundamental difference between the haves and the have-nots is the strength of four particular beliefs:

I help women entrepreneurs who hate marketing to design and market their programs and products in un-hypey, un-slimy and un-boring ways.

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Welcome to the online home of the Boulder Marketing Group (BMG). Since 1992, our Colorado-based group has been run by and for those on the client side of the Marketing field.

I couldn't help but love Chris Yeh's Outline of Predictably Irrational: The Hidden Forces that Shape Our Decisions. It's a fascinating look into the surprisingly predictable psychology that powers human actions and reactions, and I think there are some definitive lessons we can take away from the piece and apply to web marketing. Let's run through the list:

Fun read: 9 Ways Marketing Weasels Will Try to Manipulate You

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If your business limits its online presence to advertising banners and blogging, it's missing out. The Internet provides powerful networking opportunities that allow users to effectively target their audience by logging on to social sites like LinkedIn, Digg and more. Take advantage of these tools by asserting your company's presence online and reaching more potential customers, business partners and employees.

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David packed a ton of useful content into this presentation, but if you can only see the slides you’re missing at least half of the story. There’s a reason this guy speaks for a living! This was, by far, my favorite presentation at IMU.

TwitterHawk can help you do market yourself or your product on Twitter to people unknowingly interested in what you have to offer by means of targeted marketing.

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A well-rounded view on search engines and search engine marketing from five segments of the Web population represented by senior members of the major SEO/SEM forums on the Internet.

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...the pamphlet, created by the Air Force Public Affairs Agency, Emerging Technology Division, should be used as an instructional guide. It is not to be construed as official guidance, endorsement of products or sites listed, nor is it policy. It was developed for Air Force Public Affairs professionals who offer guidance and counsel on anything communication related -- it's called PAG, Public Affairs Guidance. Please feel free to download and consult the book to learn more about social media and how it is being used as a new communication tool. We'll update the guide frequently and are interested in crowd-sourcing it in order to hear from society what works and what doesn't. We know it's not perfect, but we're working on it.

HubSpot's Gobbledygook Grader, created together with David Meerman Scott, evaluates your written content (press release, brochure copy, etc.) and checks for use of gobbledygook, jargon, cliches and over-used, hype-filled words. You'll receive a grade together with a full report.

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If you cast your mind back to 2003, possibly you’ll remember that one of the grand issues of the day was unsolicited commercial email, otherwise known as spam.

Here’s a real world example of a small business that was primarily traditional marketing but recently experimented with social media. I spoke with Wil Feller, founder of Goldsmith Co. Jewelers. He owns the family-owned business that has one location in Utah. They’ve been in business for 38 years. After running traditional advertising campaigns, they worked with their PR firm and consultants to put together a social media strategy. They first discovered that most locals had never heard of them or been in the store.

One of the key elements of building a strong brand is color selection. Every color has a different feel and various associations. By choosing a color or a combination of colors for your brand identity, you will take on those associations. Colors will evoke certain emotions and feelings towards your brand so it is vital to choose a color that will represent your identity effectively.

These are notes for a talk I am preparing for a 15 May talk in London, at the Somesso conference. I was asked to think about how business should think about their outreach to markets in the context of the...

Over the last two months most of the storefront businesses in Boulder (where I live) have joined and started participating in twitter.  I was sure a vendor was

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Opt-in email marketing is easy with AWeber! Send email newsletters and autoresponders. Get top-notch email deliverability and toll-free support.

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Room 214 is a social media and word of mouth marketing agency with a proven track record of helping successful organizations leverage search marketing, online community building and forward-thinking Internet strategies to economically grow sales, leads, visibility and brand awareness.

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"How can entrepreneurs reach both passionate and non-passionate audiences? Do both matter? When?"

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The Thin Air Summit celebrates Colorado with both hands-on sessions and discussion panels presented by nationally-recognized, local new media professionals. We're limiting attendance to 100, ensuring an intimate, intensive weekend of collaboration, education and community.

...discuss[ing] the true motivations for acquisition and display, moving past Veblen through Virginia Postrel, landing somewhere over the (Maslow) rainbow...

If you have scarce marketing dollars, if you have scarce resources, building up a marketing database is one of the fastest ways to add value to your non-profit, stay in touch with your constituency, drive donations and funding campaigns, and make real cha