Here’s a real world example of a small business that was primarily traditional marketing but recently experimented with social media. I spoke with Wil Feller, founder of Goldsmith Co. Jewelers. He owns the family-owned business that has one location in Utah. They’ve been in business for 38 years. After running traditional advertising campaigns, they worked with their PR firm and consultants to put together a social media strategy. They first discovered that most locals had never heard of them or been in the store.

Blend Creations – Stainless steel jewelry and paper goods designed by Vivian Cheng and Eric Jean-Louis.

Elements by Lori designs are inspired by the beauty and wonders of this world.

Charms, Charm Bracelets, Sterling silver charms, monogram jewelry and Nothinz shoes

handmade stationery, jewelry, and baby gifts

functional objects, new and old, elevated to art

Wholesaler of beads, pearls, coral, and other semiprecious stones.