"What follows is a collection of things that I have learned and then experienced. It is wisdom that I have accumulated from my betters and then found to be true in my own endeavors. I'm writing it all down largely as a reflective exercise, but also as a way to share these ideas with the increasing number of folks that I've been working with."

When we are passionate about something, it is sometimes hard for us to wrap our heads around why someone else might not be passionate about the same thing. You see this in the WordPress community often - fans and users of WordPress are often flabbergasted that someone might choose something else. Why would anyone choose Movable Type for instance?

“Geeks control the Internet because geeks built the Internet. We earned the freedom we have here. We earned it by creating something incredibly valuable and sharing it with millions and millions of people. What did we earn with the App Store? Did we build the App Store? Did we write iPhone OS? Did we design the groundbreaking hardware? Or are we just customers?”

“It’s no mystery why so many publishing companies are revved up about the iPad: they’re hoping the new gizmo will turn back the clock on their business model, allowing them to make consumers pay while delivering their eyeballs directly to advertisers via costly, eye-catching displays.”

1. You need a good idea
2. Professional work requires professional tools
3. Take care of yourself