Here are 8 common design mistakes we often see as we watch users try to create accounts and sign into the site.

So, to add into the fray, here’s my thoughts on using personas... If you’re just going to guess on the personas, why bother? Just design for yourself, like the 37Signals team does.However, when you do the field studies, you create relationships with the people in your research. The persona becomes a package for containing what you’ve learned from your field research. A package that is transportable to everyone on the team, so they can have the same benefits of knowing the users as you have.

Jared comes out and says what many of us are thinking: that major site overhauls and relaunches are a bad idea