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jamesmelzer + a/b_testing   2

“Our Marketing Is Up Fog Creek” And What We Did About It - Fog Creek Blog
This is the first thing I have bookmarked in months. Great case study.
marketing  content_strategy  information_architecture  user_research  a/b_testing  design  =case_study  fog_creek 
june 2011 by jamesmelzer
Appsumo reveals its A/B testing secret: only 1 out of 8 tests produce results « I love split testing – Visual Website Optimizer Blog
noah_kagan  a/b_testing  case_study  user_research 
february 2011 by jamesmelzer

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