"There was one guy on the steps of a building and proselytizing the end of the world. My guess is that he was doing it for jokes, but if you’re in the middle of it with your friends exploring a world covered in blood, then there’s something in our understanding of the Black Death in the Dark Ages and people announcing the coming of the end that plays into the social fear." Kill Screen interview on the Corrupted Blood outbreak in WoW.

Learning datamining, using the WoW Armory as a data set.

"Today, we wanted to give you a heads-up about a new service now in development that will let players access the Auction House directly through the Armory website or Armory App for iPhone or iPod touch." And bingo, that's the killer out-of-world application for WOW players. (This is something I suggested in my talk at Develop last summer; glad to see Blizzard do the obvious. Which I really ought to put online).

"So here's my theory: WoW doesn't resemble a film. It resembles, rather, a medieval cathedral. And a magnificent one: it is the Chartres of the video-game world. Like a cathedral, it is a supreme work of art that is, on a brick-by-brick basis, the creation of hundreds of artisans and craftsmen, many of whom will be long gone by the time it comes to completion; indeed, since WoW is in a state of permanent expansion, it may not ever be "complete". All those programmers are the modern-day equivalent of stonemasons, foundation-diggers and structural engineers."

"You'll need several thousand gold to launch the business, and then keep it up for many weeks before you make a steady good profit every week. And you'll need to log on every day and spend several hours per week just to keep your glyph business up and running. In the end, getting rich in World of Warcraft works exactly like getting rich in the real world: You need a venture capital to start up a business, hard work, and perseverance. And this is exactly why getting rich with inscription works so reliably in World of Warcraft: It is hard work, there isn't all that much you can actually do with an income of thousands of gold per week, and thus the large majority of players simply can't be bothered doing it."

"The program seeks to accommodate up to 15 students who are considered "at-risk for dropping out or poor performance in core classes", focusing on themes such as literacy and writing, mathematics, 21st-Century technology skills, leadership, and more. The site argues that students who are considered "at-risk" usually haven't reached that point because they lack the capacity to learn, but because school no longer holds any relevance to them or it bores them..." ...and so it uses WoW to provide them with relevant usage-examples of the subjects they need to get better at. Not entirely convinced, but interesting that they're using a wiki to collate lesson ideas/plans.

"And that is the best definition of casual that I can come up with: Casual players cannot be rated better or worse than other players." Torres finds a nice overlap with the Hicks/Hudson duality; I like his suggestion that casual players don't have metrics for comparison, because their primary goal is fun, and you cannot compare types of fun.

"See why I say I can't play like a player?" Richard Bartle dives deep into Stranglethorn Vale to explain what he "sees" when he plays MMOs, and to try to explain why he can't play them like, say, I can. It's a nice reading - even if I'm not sure the zone works as well coming from the Horde perspective - and his insights are strong.

Seriously, the UI customisation that some players go through amazes me. And yet: the level of customisation possible also amazes me. There's some good stuff in here not just on customising your UI, but also making it look functional and useful; UI design is still possible in the sea of plugins.

"Perfect gift for any World of Warcraft player or other MMORPGer in general. You get one "main" glass and one "alt" glass. Serving idea: fill your main with your alcoholic beverage and your alt with your chaser since mains are typically stronger than alts." Oh dear. (But: good gag, and dangerous for drinking games).

"Warcraft’s success has always been substantially due to the extraordinary physicality of Azeroth, to the real sense of land transversed, of caves discovered, and of secrets shared. Players old and new bemoan the endless trudging that low-level travel requires, but it’s crucial for binding you to the world." Yes. Despite QuestHelper, I'm always in awe of the new areas. I just wish more people were playing the game as slowly and badly as me. Another beautiful One More Go, and one that resonates a lot right now.

"...once WoLK came out and half the guild went completely insane and started chasing the really silly achievements, it was clear we were going to need an RSS feed of the things. So I built one. It’s based on the Armory, like most WoW tools, and is a complete kludge, like most of my tools. But here are my notes anyway." Hurrah! Tom wrote his magic tool up. It's great, it's daft, and I love the Armory's crazy XML. Alas, my achievements are few and far between...

"With that in mind, I present to you a gallery of paintings made by one Hoenikker J. Troll, hunter at large and painter at other times. He dragged an easel and paints all around this world. Of Warcraft." WoW screengrabs run through artistic filters. Some are really quite pretty, as, to be honest, is the source material.

"Psychologists know that torture causes, among other horrid things, lasting mental-health problems. But 24's frantically violent fairy tales are typical of what passes for mass-cultural debate about torture. We're not encouraged to think about what happens next, so we don't. It is a massive failure of the public imagination. Which is why we need more torture in videogames." Clive Thompson responds to Richard Bartle's issues with that WoW quest, and he makes some sensible points, although I still have some issues with the Blizzard implementation.

Big guide to levelling hunters. Lots of good hunter stuff on here, actually, which muggins needs to learn quite fast.

"Over three years ago I set a goal for myself. That goal was to have a max level character for every class in the game... Tonight, at long last, I’ve finally achieved my goal." Blimey.

"Soon enough, amid the daily grind of his obsession, he would see in the game itself a way out of the bleak hole he had fallen into. He would take a clear-eyed, calculating look at what he and his fellow players had been doing all those months—at the countless hours they'd given over to the pursuit of purely virtual but implacably scarce commodities—and he would recognize it not just for the underexploited form of productivity it was but for the highly profitable commercial enterprise it might sustain." Fantastic article from Julian Dibbell on IGE, the massive real-money trading operation.

"Obama polled 62% across the whole Azeroth population, with McCain been favoured by Alliance whilst Obama is the pick of the Horde." Oh. That *is* interesting.

Oh god, pets now have talent trees. Why does the game get complex just as I've begun?

"A version of the match-three game is set to launch next Thursday within the World of Warcraft MMO (massively multiplayer online), letting players kill time with puzzles during raids and long stints farming rare items." Oh god no. Don't cross the time-sink streams!