"There seems to be some sort of consensus that the highest form of play is fully immersive, interactive live theatre. Well not for me. The rhetoric of these things is often about people making their own choices, being free to act, creating their own narrative, etc, etc. And I always end up feeling like a piece, a pawn." Totally; not for me, either, though I'm not totally into "Social Toys" either - but Russell's points are perfectly valid and sensible. (I do like theatre, though). Probably ought to write more than a few hundred characters on this.

"We create physical, social games for public space. Our games get people moving and talking. They stimulate their creativity and get them to connect." Kars has a name for his new venture.

"Pincus said game-based activity like this was an investment of what he called “social capital,” a means of maintaining contact with our growing network of friends and acquaintances. If the industry further emphasized this advantage in future games, Pincus argued with charming bullishness, social gaming could become as pervasive as social networks themselves."