"So here are some social media and music articles you could go away and write yourselves: I’ve even included example sentences to get you started." Social media is like All The Things.

"If there is a bigger Splinter Cell fan than myself, I haven't yet met them; but in their zeal to promote the newest iteration, Ubisoft has caused Sam Fisher to tweet. And I don't mean they've made him chirp, which would be preferable. They've given him a Twitter account where he tweets in a supremely earnest way about how tormented his shit is.

*No.*" Oh dear.

"Here are nine individuals who know more than you do about some elements of online communities - even if they couldn’t necessarily put it in writing." How did I miss this the first time around?

"Even the platform holders are excited about the potential for social networking to tie into games. At E3, Microsoft proudly announced integration of Facebook, music network Last.fm and Twitter with Xbox Live. The latter pair are fairly irrelevant, admittedly. Last.fm is solely a music service, while Twitter isn't actually a social network at all - it's a one-to-many broadcast system, which isn't quite the same thing." Oh. But that's where you're wrong, Rob. Sorry.

"...there are an awful lot of excellent reasons for ending a blog, and that many blogs which do end are by no means “failures”. Social media coverage in general should focus a lot less on the things people do or don’t “achieve” via these tools, and more on the fact that conversation, writing, collaboration and suchlike are pleasants thing to do in and of itself. Reclaim social media for the flaneurs, is I guess what I’m saying!" Tom Ewing is right.

Mapping where people are leaving and arriving based on nothing more than what they said on Twitter. Pretty, and perhaps the beginnings of something quite useful.

"Daily deep-dive analysis of a specimen from the modern world's most exciting communication medium for penis humor."

"Ryanair can confirm that a Ryanair staff member did engage in a blog discussion. It is Ryanair policy not to waste time and energy corresponding with idiot bloggers and Ryanair can confirm that it won't be happening again." Ryanair's social media strategy is pretty much on-brand, it seems.

"So, you finally caved. You've accepted a friend request from your Mom, Dad, crazy Aunt Ida, and your college roommate’s newly divorced mother. Well here's your chance to get back at them for taking away your public privacy."

"Social media is people. People talk about stuff. The end." Yes.

Really not that stupid when you think about it, even if it is accompanied by Yet Another US Army Infographic...

"...you can’t do one of these bits and expect everything to work out great. You have to think about what can and needs to be done in each bucket." Another part of the it's-not-a-software-problem issue, with some good points on community.

"I've never been satisfied with folks trying to build services that generate 'eyeballs' just to 'monetize' that traffic with ads." Charlie rightly lays into the monetizers.

Lots of interesting numbers here...