"Data combined with narrative creates personality. It can be used to construct a larger and richer history around a subject.

The world is already divided in to two camps: People who are going to watch the Super Ball and those who aren't. This is an opportunity to delight the former and reach the latter, by providing a larger and more playful cast of characters to describe the events during the game." Nice!

"I spent fifty-nine pounds and seventeen pence on Fifa 09′s Ultimate Team mode. That is painful to admit, and I had to check it three times. £59.17."

Madden isn't very big over here at all; it's hard to underestimate its cultural standing in the US. This article goes a long way to both explaining that and looking at the history of a juggernaut franchise that once started out very small. I really liked it as a piece of journalism.

"Take the hassle out of organising football". It's been done before, but perhaps the brand, mobile experience, and quality of product will win out for Nike's team-management app. They showed us the MMO with Nike+; now they're doing guild management for the masses.