Madden isn't very big over here at all; it's hard to underestimate its cultural standing in the US. This article goes a long way to both explaining that and looking at the history of a juggernaut franchise that once started out very small. I really liked it as a piece of journalism.

"This suggestion was derided by EA execs at the time -- they literally couldn't imagine going to Wall Street with a message of increased profitability rather than top-line revenue growth. They wanted to make the transition to digital while continuing to grow the packaged goods business." Great Mitch Lasky post on the problems facing EA - and, indeed, almost every big games company out there. Though it stems from their announcement that they missed their targets last year (again), really, it's about the changing shape of the games industry.

Hmn. Visualisation of tweets about the word "FIFA" (do the maths there) and all games played of FIFA 10 - so you can see both which teams are doing well, and which countries have good FIFA gamers in them. There's little bits of stats-fluff, but it doesn't go nearly deep enough. It's lovely EA are doing this... but it could be, you know, useful, rather than just shiny? Bungie's statistics crown is still a long way off.

"Best of all, for impatient gamers the developer plans to conceal load screens with a mini-game where players can connect a USB keyboard and write an undergraduate thesis on the illustrations of Gustave Dore." Seriously, this already sounds much better than the Redwood Shores version...

"The first Godfather game had a stealth mission in which you sneaked into the Hollywood producer's house and put the horse's head under his covers. You might expect that in The Godfather II, you have to sneak out onto Lake Tahoe to assassinate Fredo. Close. Instead, you have to sneak into Cuba to garrote a bunch of soldiers whose backs are conveniently turned and then you assassinate Fidel Castro. I did not make that up." Oh jesus.

"The first viewings of Dante's Inferno suggest the action adventure will be very similar to God of War... enemies can be smashed into the air and juggled around using simple combos that mix light and heavy attacks. Magical abilities will also feature, and fallen enemies will spill health and magic orbs that replenish respective status bars." Oh Jesus, please make it stop.

"Now I get that the sports genre is the Rodney Dangerfield of games when the awards are handed out. But c'mon, one of the best sports games of recent times not even in the Top 50? This title will sell in excess of 10 million units when all is done and dusted, but doesn't even rank a mention?" Peter Moore didn't read the editor's explanation of how the EG top 50 was worked out. Then again, neither did half the internet.

"You want to hear some gluttons eternally force-fed cake and chocolate milk? I don’t know what else XBox Live microtransactions were made for, broseph. " Hardcasual, I love you.

This is for real, people. Redwood Shores or not, I'm scared.

"This is just one of many examples that show you can participate in online community without having to pretend to be something you’re not. In fact, participating with authenticity is not just morally good, it’s measurably more effective."

Powazek is right; this is definitely smart advertising, and full props to EA/W+K for just taking the credit and not trying to make it "viral"; it'll do that anyway. Although: it really is a glitch, you know.

"At the start it seemed reasonable to think that Mirror's Edge could stand entirely on the merits of its brilliant core concept, and not need to include extraneous and negligibly attractive features to appeal to as many people as possible. But, no, this is the video game business." This is the stuff that's scaring me most about Mirror's Edge.

'"There is currently a work-around that may allow you to bypass this issue. Since you have the first 19 characters of the code already, you can basically try guessing the last character," explains the EA customer support site, helpfully.' DRMLOLZ. You cannot make this up.

"Dante's Inferno, the poem, explores the Christian afterlife, as Dante traipses through nine circles of Hell to get to Purgatory and eventually Heaven. EA will apparently interpret this as fighting supernatural baddies." Oh bloody hell.

...and then a massive anonymous slagging-match and name-calling session begins in the comments. Some reasonable commentary in amongst a lot of mud-slinging about the state of EALA...

"His advice for those attempting a project like this, is to get people who understand the web. DICE hired a web development director, and a web producer. "Without those people, we would have never made it as far as we have," he says. He also recommends a web tech director, which DICE did not need to hire "because we had a team in DICE who were pretty strong."" Excellent article about building games for the online age; the section on the socially-driven BH website is very incisive.

"I’m excited to pass along the news that a team of dedicated Wing Commander fans and Origin Museum curator Joe Garrity, recently completed their 7-day archiving grind of almost 1 Terabyte of data at Mythic Studios." A remarkable slice of gaming history, and great to know that Mythic want to preserve all this stuff. More like this, please.

"One of the ways in which we explore possible design directions is by building simple, playable prototypes that we can play around with to get a sense for a particular system." ... and so EA have released them to play with. Nice.

Hey kids: this is the Uncanny Valley. It won't sell your games. The last ad in particular is horrific.