"The dataspace of the well-tempered environment will soon be invaded by logos, credits, banners and offers. The financial temptations will, I suspect, be too hard to resist." Loads of excellent stuff in here besides this, though. Can't recommend enough.

"sometimes we geeks forget about all the delightful and beautiful things we can build. The things that aren’t necessarily useful or purposeful, but pointless, silly and wonderful." Tom on fire with lots of lovely examples.