"With every piece of metadata that you don’t throw away, you gain a factor more potential ways of slicing through your content and delivering it as a separate product, simply as a result of a database lookup. In the case of Vogue today, say, commissioning an editorial product that simply shows every dress designed by Christian Dior that appears in the archive would involve weeks of intern-work, instantly making it unprofitable or too late. A metadata-complete archive in the future would give you that with a single line of code." Hammersley on the value to journalism of sensible datastorage. Data-driven journalism in the sense that it is not *about* data, but in that it is *treated as data* - and from this more stories can flow.

"With this unique book, programmers, administrators, and others who handle data can learn by example from the best data practitioners in the history of the field. Modeled after O'Reilly's highly-acclaimed book, Beautiful Code, Beautiful Data lets readers look over the shoulders of prominent data designers, managers, and handlers for a glimpse into some of the most interesting projects involving data. In an engaging narrative format, the authors think aloud as they explain their work, highlighting the simple and elegant solutions to problems they encountered along the way." Oh. This could be lovely.