"On my way home from FOO I sat staring out the car window, all of these impressions, ideas, and seeming contradictions bouncing around in my head. And then something occurred to me. O’Reilly’s human-centered approach is still a kind of systems thinking. O’Reilly is still building a model of what the geek world is working on. They’re just doing it through the social relationships that their employees form with other geeks. The “data” they gather is stored in their employees heads and hearts and in those of the wider community of geeks they bring to events like FOO. Instead of trying to live in the model, O’Reilly tries to live in the community."

'"We studied these online gangs at the same time I was looking at the offline gangs and it turned out the model we were developing to explain the behaviour of the online guilds began to coincide with the offline gangs," says Johnson. "We could explain the data using the same mathematical ideas."' Which all makes sense, you know, but it's still interesting to see this stuff being done and taken seriously.